Do you need planning permission for advertising hoarding?
Advertising on a hoarding wall qualifies for what is known as ‘deemed consent’. The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 covers types of advertisement that qualify for deemed consent. Advertisements that are classified as deemed consent do not require planning permission from the local planning authority as long as they comply with certain criteria.
What criteria are required for deemed consent of hoarding construction?
For advertising on site hoarding walls to qualify for deemed consent, it must abide by the following conditions:
- No advertisement is displayed earlier than three months before building operations commence
- The local planning authority has been notified of the day on which the advertisement will first be displayed at least 14 days before the first display date. The person proposing to display the advertisement must notify the local planning authority in writing and send a copy of the relevant planning permission.
- No advertisement is more than 38 square metres in area
- No part of the advertisement is more than 4.6 metres above ground level
- The advertisement will not be displayed for more than 3 years
However, if you require hoarding for construction work in a conservation area, an Area of Outstanding Natural Beauty, a National Park, the Broads or an area of special control, no advertising hoardings are permitted.
Can hoarding advertising be illuminated?
Illuminated advertising on hoarding walls is not permitted unless:
- Illumination is provided by static means
- No intermittent light source, flashing lights, moving parts or features, exposed cold cathode tubing, animation or retroreflective material is included
- It is illuminated in a manner that is reasonably required to fulfil the purpose of the advertisement
Can deemed consent regarding hoarding construction be restricted?
Local planning authorities can restrict deemed consent. They will apply to the Secretary of State who can issue a direction requiring express consent for any advertisements that are usually categorised as deemed consent. Local planning authorities are encouraged to keep information on where deemed consent is restricted on their website, however, contacting them before work begins will eradicate any uncertainties.
Final considerations for advertising hoardings
Any graphics placed upon a hoarding wall will only benefit from deemed consent if they are for construction sites. Advertisements on hoardings for residential sites always require consent.
Hoarding construction applications from Plasloc
Plasloc’s innovative hoarding wall system is suitable for use in a variety of construction applications. Easy to install & highly durable, we can even design specific construction site hoarding graphics for advertisement purposes. If you’re planning advertising for hoarding or would like more information, get in touch today. We’re available to call on 01626 356 995 or we can be contacted online.
Information correct as of 26/10/2018